by Rick Crandall · McGraw Hill · tapa blanda · ISBN 9780809231584
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«1001 Ways to Market Your Services» is Rick Crandall's marketing guide, published by McGraw Hill in paperback (400 pages, in English).
Practical compilation of over a thousand marketing ideas for service businesses, focused on application rather than theory. Includes methods such as using personal contacts, seminars, newsletters, trade shows, press and television advertising, online marketing and networking, with real examples from businesses of various sizes.
First edition, published on May 22, 1998. Companion work to Rick Crandall's previous book 'Marketing Your Services: For People Who Hate to Sell'.
Aimed at freelancers, service professionals and small businesses that prefer to avoid direct selling and seek practical promotional ideas.
