by Carlos Balado García · tapa blanda · ISBN 9788417643140
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«120 notas sobre comunicación corporativa para no comunicadores» is the corporate communication guide by Carlos Balado García, in paperback.
It brings together 120 key concepts that every communication manager and executive should master: from defining a communication strategy and providing rigorous advice to preparing for a public appearance or drafting internal and external speeches.
The Spanish edition of this title has 154 pages and was published by Libros.com on September 1, 2018.
Aimed at professionals without specific training in communication who need to operate in the corporate sphere, especially managers and executives.
