by Fernando Ocaña · VARIOS COL · tapa dura · ISBN 9788466609784
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«20 claves para hacer equipo» is Fernando Ocaña's team management manual, published by VARIOS COL in hardcover (224 pages, in Spanish).
The book develops twenty keys to improving teamwork and applying them to success in advertising projects. Drawing on the author's experience in the sector, it addresses team organization, collaboration and effectiveness in creative environments, with a practical approach oriented towards advertising.
First edition, published in Spain on January 28, 2003. The cover states that Fernando Ocaña was president of FCB/Tapsa.
Aimed at advertising, marketing and team management professionals who want practical tools to improve collaboration.
