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Second life
La publicidad contada con sencillez
by Fernando Ocaña · Maeva Ediciones · tapa blanda · 240 pages
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Pages: 240 pagesAuthor: Fernando OcañaPublisher: Maeva EdicionesFormat: tapa blandaLanguage: es-ESRelease date: 2/1/2006ISBN: ISBN 9788496231726
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Synopsis of La publicidad contada con sencillez
Descubre los secretos del mundo de la publicidad de la mano de Fernando Ocaña, uno de los publicistas más destacados de España. Este libro te desvela cómo funciona una agencia de publicidad, desde la concepción de la idea hasta su materialización en televisión o vallas publicitarias. Aprende a valorar la creatividad en este complejo proceso y adéntrate en los entresijos de un negocio que mueve miles de millones de euros al año.
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