by Fernando Ocaña · Maeva Ediciones · tapa blanda · ISBN 9788496231726
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«La publicidad contada con sencillez» is Fernando Ocaña's essay on advertising, published by Maeva Ediciones in paperback (240 pages, in Spanish).
Fernando Ocaña explains how an advertising agency works: how an idea develops from being presented to a client until it becomes a television commercial or a billboard, and how creativity is valued in that process. He also addresses the industry's weight in the Spanish economy.
The work belongs to the Contado con Sencillez collection and was published in its first edition on January 2, 2006.
For marketing professionals and readers who want to understand how an advertising campaign is conceived.
