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A Estratégia do Oceano Azul
by W Chan Kim, Renée Mauborgne · Campus/Elsevier · tapa blanda · 241 pages
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Pages: 241 pagesAuthor: W Chan Kim, Renée MauborgnePublisher: Campus/ElsevierFormat: tapa blandaLanguage: pt-BRRelease date: 1/1/2005ISBN: ISBN 9788535215243
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Synopsis of A Estratégia do Oceano Azul
A Estratégia do Oceano Azul explora cómo las empresas pueden crear nuevos espacios de mercado sin competencia, los llamados 'océanos azules', en lugar de luchar en los 'océanos rojos' existentes, que están saturados y son altamente competitivos. El libro ofrece un marco de trabajo y herramientas para identificar y explotar estos océanos azules, permitiendo a las empresas generar crecimiento y beneficios de manera innovadora. Este libro presenta una nueva manera de pensar sobre estrategia, resultando en una creación de nuevos espacios (el océano azul) y una separación de la competencia (el océano rojo).
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