by W. Chan Kim, Renée Mauborgne · Actual · tapa blanda · ISBN 9789896941482
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This international best-seller challenges everything you thought you knew about strategic success. Based on a study of 150 strategic moves, the authors argue that lasting success comes from creating 'blue oceans'—untapped new market spaces—rather than fighting competitors in 'red oceans'. This expanded edition includes new content, updated case studies, and additional chapters.
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