by Paul Sloane · Kogan Page · tapa blanda · ISBN 9780749463076
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A Guide to Open Innovation and Crowdsourcing explores how open innovation and crowdsourcing are revolutionizing modern business strategy. By capturing ideas through collaboration and outsourcing tasks to large groups or communities, businesses can leverage the power of the internet to innovate and introduce a new level of consumer democracy.
Written by an international team of experts, this book provides practical advice on managing virtual teams, co-creating with customers, and navigating legal and intellectual property issues. With corporate case studies and best practices, it is a vital resource for anyone looking to find innovative products and services from outside their organization and overcome the practical difficulties involved in the process.
