A través de la tormenta

Synopsis of A través de la tormenta

«A través de la tormenta: cómo crecer cuando los mercados no crecen» is the management handbook by Ariel Andrés Almada, published in hardcover (165 pages).

The book addresses product management and marketing in crisis contexts. Drawing on real cases of companies that overcame recession, it proposes decision-making strategies and growth methods for stagnant markets, with a practical approach aimed at management.

The edition corresponds to Ediciones Pirámide (2010) and belongs to the Empresa y gestión collection; it is written in Spanish.

For marketing professionals, product managers, and executives seeking strategies to grow in stagnant markets.