Agregando valor ao seu negócio

Synopsis of Agregando valor ao seu negócio

«Agregando valor ao seu negócio» is the management essay by Robert B. Tucker, published by Pearson Education in paperback (202 pages, in Portuguese).

The work explains how companies can win customer loyalty by offering quality products and excellent service, and how that trust helps overcome crises and sustain profitability. It brings together practical strategies to add more value to the business model and succeed in competitive markets.

The work was published in 1999. Subtitle on the cover: «Como dar a seus clientes produtos de qualidade e excelência em serviços que mantenham a fidelidade, ajudem a sair da crise ... e ainda dêem lucro».

For managers, entrepreneurs and professionals seeking to improve their business's value proposition through quality, service and customer loyalty.