by Jon Azua · MCGRAW HILL (FONDO) · tapa blanda · ISBN 9788448127985
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This book explores the dynamics of the new economy, focusing on coopetitive alliances between companies, governments, and regions. Jon Azua analyzes how globalization and localization intertwine to create new opportunities and challenges. Through practical cases, the author illustrates the role of the various agents involved in successful strategies, offering a complete vision of competitiveness in today's economic environment. Ideal for professionals and students interested in economics and business management.
