by Nekane Morales López, Mariangélica Martínez Chávez, David Carnicer Sospedra · Tapa blanda · ISBN 9780008502249
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This book explores strategic alliances as a key driver for the competitive transformation of organizations. It analyzes how companies can collaborate intelligently to adapt to market challenges, improve their performance, and achieve their strategic goals. With a practical approach and relevant examples, it offers a valuable guide for leaders and professionals interested in driving innovation and growth through effective alliances.
