by Heike Kirchhoff · Books on Demand GmbH · tapa blanda · ISBN 9783837051889
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«Alles andere als artig» is Heike Kirchhoff's business guide, published by Books on Demand GmbH in paperback (160 pages, in German).
The author proposes seven methods for incorporating lateral thinking into the company and standing out from the competition. With practical cases, she explains how to create innovative pricing concepts and reach customers that others ignore. Written in a casual tone, it combines usefulness for owners, managers, and project leaders with entertaining reading.
The full title is «Alles andere als artig: 7 Methoden, wie Sie durch Querdenken neue Wege für Ihr Unternehmen entwickeln». It is the second edition, published on June 3, 2009.
Recommended for business owners, managers, and project leaders who want to incorporate new ways of thinking into their management.
