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Baked In
by Alex Bogusky, John Winsor · Agate Publishing · tapa dura · 152 pages
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Pages: 152 pagesAuthor: Alex Bogusky, John WinsorPublisher: Agate PublishingFormat: tapa duraLanguage: enRelease date: 13/10/2009ISBN: ISBN 9781932841466
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Synopsis of Baked In
En 'Baked In', los gurús de la publicidad Alex Bogusky y John Winsor ofrecen una guía paso a paso sobre cómo las marcas pueden adaptarse y prosperar en este nuevo mundo. Revelan cómo, a través de herramientas como el diseño de productos, la historia de la marca y la colaboración interna, y las nuevas herramientas de la tecnología digital, las empresas pueden tener éxito en el mercado del siglo XXI. Este libro es una guía esencial para cualquier persona interesada en la innovación de productos y el marketing de vanguardia.
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