by Michael Gobran, William Greenwald, Derek Roberts · LID Publishing · tapa dura · ISBN 9781910649206
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«Be a Mindsetter» is the practical communication guide by Michael Gobran, William Greenwald and Derek Roberts, published by LID Publishing in hardcover.
We all have something important to say, but we don't always know how to convey it. This book proposes the 3R-Axiom method, based on neuroscience, to turn any message into something memorable and impactful, changing the mindset and behavior of the recipient.
The subtitle is The Essential Guide to Inspire, Influence and Impact Others. 208 pages in English; foreword by John Christensen, co-author of Fish!
Aimed at professionals, managers and entrepreneurs who want to improve their communication, leadership and persuasion skills.
