by Anthony J. Alessandra, Jim Cathcart, John Monoky · Prentice Hall Press · tapa blanda · ISBN 9780131077317
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«Be Your Own Sales Manager» is the sales management handbook by Anthony J. Alessandra, Jim Cathcart and John Monoky, in paperback (262 pages, in English).
It starts from the idea that professional selling is a career in which you must act as your own boss. It explains management techniques and strategies for managing accounts, territory and yourself, taking on the responsibilities of commercial work and gaining a competitive edge in fast-paced markets.
«Be Your Own Sales Manager» is the first edition from 1990, published by Prentice Hall Press in New York, and includes an analytical index.
For salespeople, commercial professionals and business and marketing students who want to act as managers of their own work.
