by Roland Waibel, Michael Käppeli · Versus · tapa dura · ISBN 9783039091782
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«Betriebswirtschaft für Führungskräfte» is a business management handbook by Roland Waibel and Michael Käppeli, published by Versus in hardcover.
The book starts from the premise that running a company well requires management knowledge, a global economic perspective, and networked thinking. Using the Balanced Scorecard as its foundation, it explains the tools of strategic, financial, market, process, and people management, integrated into a management dashboard. It includes practical examples.
Second revised edition. Subtitle: «Die Erfolgslogik des unternehmerischen Denkens und Handelns». 394 pages in German.
For executives and middle managers who want to broaden their view of business management and the use of indicators for decision-making.
Tapa dura
