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BrandDigital: Simple Ways Top Brands Succeed in the Digital World
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Negocios y EconomíaISBN | 9780230617629
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Product details
Pages: 304 pages
Author: Allen P. Adamson
Publisher: Palgrave Macmillan
ISBN: 9780230617629
Format: tapa blanda
Language: en
Release date: 1/9/2009
ISBN: 9780230617629
Synopsis of BrandDigital: Simple Ways Top Brands Succeed in the Digital World
En el dinámico mercado digital, los principios básicos del branding siguen siendo fundamentales. Allen Adamson explora el impacto de la globalización en las marcas digitales, destacando la importancia de las iniciativas sociales y las opiniones de los jóvenes en línea. Este libro ofrece estrategias para aprovechar las redes sociales, el marketing boca a boca digital y las nuevas tecnologías, manteniendo una promesa de marca simple y creíble. Incluye entrevistas con profesionales de marcas líderes como Ameriprise, Burger King y Nike, proporcionando estudios de caso sobre estrategias de branding exitosas en la era digital.
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