by Allen P. Adamson · Palgrave Macmillan · tapa blanda · ISBN 9780230617629
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«BrandDigital» is Allen P. Adamson's digital branding essay, published by Palgrave Macmillan in paperback (304 pages, in English).
Allen P. Adamson argues that classic branding principles remain relevant in the digital age. He analyzes globalization, the influence of young people online, and the use of social media, digital word of mouth, and technologies such as the iPhone, in service of a simple, credible brand promise. Includes interviews with professionals from Burger King and Nike.
2009 reprint; the cover bears the 'Updated' seal and the legend 'Using digital for greater market impact'.
For marketing, branding, and business professionals and students interested in brand adaptation to the digital environment.
