by Bill Chiaravalle, Barbara Findlay Schenck · John Wiley & Sons Inc · tapa blanda · ISBN 9780471771593
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«Branding For Dummies» is the practical branding guide by Bill Chiaravalle and Barbara Findlay Schenck, published by John Wiley & Sons Inc in paperback.
Explains that a brand is more than a logo: it projects the business image and sustains customer trust. With a practical approach, it covers corporate identity, logos and slogans, the marketing plan, brand management and protection, recovery of a damaged brand, and customer loyalty.
Part of the For Dummies series. English edition from 2006, 384 pages. The authors have over twenty years of experience in branding and marketing.
For entrepreneurs, managers, and marketing professionals seeking an accessible, jargon-free guide to create or strengthen a brand.
