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Branding For Dummies
3.8
Negocios y EconomíaISBN | 9780471771593
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Product details
Pages: 384 pages
Author: Bill Chiaravalle, Barbara Findlay Schenck
Publisher: John Wiley & Sons Inc
ISBN: 9780471771593
Format: tapa blanda
Language: en
Release date: 6/12/2006
ISBN: 9780471771593
Synopsis of Branding For Dummies
Descubre cómo crear, mejorar o mantener una marca con esta guía práctica. Aprenderás a definir la identidad de tu empresa, desarrollar logos y eslóganes, lanzar un plan de marketing de marca, gestionar y proteger tu marca, solucionar una marca rota y convertir a los clientes en defensores leales de la marca. Esta guía te ayudará a que tu marca destaque entre la multitud y a posicionar tu negocio para obtener las recompensas consiguientes.
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Barbara Findlay Schenck
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