by Edgar Bialas · GRIN Verlag · tapa blanda · ISBN 9783640710119
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Branding - Markennamen und Markenlogos als Erfolgsfaktoren von Marken» is Edgar Bialas's academic study, in paperback (64 pages, in German).
The study starts from information saturation to explain why brands need memorable names and logos. It defines branding and brand, their objectives, requirements and legal issues, and analyzes the relationship between name and logo as success factors. It includes the DaimlerChrysler case (1998).
Academic study (Studienarbeit) written at the Fachhochschule Erfurt in 2009 and published by GRIN Verlag in 2010.
For students and professionals in marketing, communication and brand management interested in naming and logo design.
Tapa dura
