by Herbert M. Meyers, Richard Gerstman · Palgrave Macmillan · tapa dura · ISBN 9780333947692
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«Branding @ the Digital Age» is the essay on digital branding by Herbert M. Meyers and Richard Gerstman, in hardcover, published by Palgrave Macmillan.
The work analyzes e-branding: the challenge of giving brands presence and value on the internet based on Interbrand's experience. It brings together techniques for creating consumer communities, integrating online and offline campaigns and protecting brand identity on the web, with chapters by experts from Microsoft, McDonald's, Pepsi-Cola and Procter & Gamble.
Originally published on September 14, 2001; 194 pages, in English; includes bibliographic references and index.
Aimed at marketing professionals and business and economics students interested in the evolution of brands on the internet.
