by Gerard George, Adam J. Bock · Tapa blanda · ISBN 9781292135700
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«Brilliant Business Models» (also «The Business Model Book») is the business strategy guide by Gerard George and Adam J. Bock, in paperback.
A work focused on how to conceive and evolve a business model: it proposes a process to generate ideas, turn them into viable proposals, test them, and adapt them to each company's context. It includes strategic planning guidelines to connect vision with execution and achieve growth.
Written in English, it has 296 pages and was published in 2017. The work belongs to the Brilliant Business series.
Recommended for entrepreneurs, business students, and managers seeking to create or renew business models.
