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by Paul Tiffany, Steven D. Peterson, Colin Barrow · For Dummies · tapa blanda · 400 pages
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Esta guía práctica te ayudará a crear un plan de negocios sólido, sin importar tu experiencia previa. Aprenderás a establecer metas y objetivos claros, identificar tu mercado objetivo y analizar a la competencia. Además, te proporcionará las herramientas necesarias para gestionar tus finanzas y recursos de manera eficiente. Ideal para emprendedores, pequeñas empresas y cualquier persona que desee llevar su negocio al siguiente nivel.
Paul Tiffany is a senior lecturer (Emeritus) at the Haas School of Business at the University of California, Berkeley. He is the author of The Decline of American Steel, How Management, Labor and Government Went Wrong, Business Plans [[for Dummies], 3rd Ed. 2022], and Starting a Business for Dummies, 4th Ed. 2026).
