by Paul Tiffany, Steven D. Peterson, Colin Barrow · For Dummies · tapa blanda · ISBN 9780764570261
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«Business Plans for Dummies» is the business guide by Paul Tiffany, Steven D. Peterson and Colin Barrow, published by For Dummies in paperback.
Guide to creating a business plan: sets the mission and objectives, analyzes customers and competition, evaluates resources and capabilities, simplifies the finances and defines the strategy. It also covers product life cycles and team management, with a realistic approach to help the company survive and grow.
UK edition, adapted for the British market by Colin Barrow. Published in 2004 in the For Dummies series; aimed at strategic planning and small business.
Ideal for entrepreneurs, managers and students who need to structure a business plan or review their company's strategy.
