by Colin Barrow, Paul Barrow, Robert Brown · Kogan Page · tapa blanda · ISBN 9780749434991
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«The Business Plan Workbook» is the manual by Colin Barrow, Paul Barrow and Robert Brown, published by Kogan Page in paperback (384 pages, in English).
Practical guide to preparing a business plan step by step: market research, competition, strategy, advertising, operations, sales forecasts and finance. Based on the Enterprise Programme at Cranfield School of Management, it includes 20 tasks with worksheets and examples to build the plan.
Fourth edition, published in April 2001, part of the «The Sunday Times Business Enterprise Guide» series.
Aimed at entrepreneurs, managers and students who need to develop a business plan, as well as for university education.
