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Business Policy and Strategic Management
Business Policy and Strategic Management
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Negocios y Economía

Business Policy and Strategic Management

by William F. Glueck, Lawrence R. Jauch · McGraw Hill Higher Education · tapa dura · 875 pages

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Pages: 875 pagesAuthor: William F. Glueck, Lawrence R. JauchPublisher: McGraw Hill Higher EducationFormat: tapa duraLanguage: enRelease date: 1/1/1984ISBN: ISBN 9780070235311

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Synopsis of Business Policy and Strategic Management

Este libro de texto de 1984, escrito por William F. Glueck y Lawrence R. Jauch, explora la política empresarial y la gestión estratégica. Cubre elementos de gestión estratégica, análisis ambiental, ventaja estratégica, alternativas estratégicas y la implementación de estrategias a través de la asignación de recursos y la planificación. El libro está dirigido a estudiantes y profesionales interesados en la planificación empresarial y la gestión estratégica.



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