by Pilar Galeote Muñoz · Editorial Tirant lo Blanch · tapa blanda · ISBN 9788490048580
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This work analyzes the fundamental keys for Western investors to operate successfully in the People's Republic of China. Through a practical approach, the author examines the cultural, legal, and strategic variables that differentiate the Chinese market from Western ones, offering essential tools for decision-making, choosing entry methods, and managing conflicts. The book delves into critical aspects such as Joint Ventures, the legal implications of foreign investment, and the particularities of negotiating with Chinese partners.
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