by Rebecca Potts, Jeanenne LaMarsh · Naturart, S.A. (Blume) · tapa blanda · ISBN 9788480765091
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«Cómo gestionar el cambio con éxito» is the practical business guide by Rebecca Potts and Jeanenne LaMarsh, published by Blume (Naturart) in paperback (160 pages, in Spanish).
Based on the principle that change only works if all those affected support it, the book explains how to educate and involve employees in company strategies. It offers more than twenty operational solutions for understanding change structures, integrating key initiatives into the organization, avoiding worker resistance, and leading the process without stifling creativity.
Part of Blume's Negocios positivos collection. Originally published in 2005, the book is illustrated and has 160 pages in paperback.
Aimed at business owners, team leaders, and professionals who need to modernize their companies and gain employee support during change processes.
