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ISBN: 9789508570239
Este libro es una guía esencial para directivos y profesionales que buscan optimizar la gestión empresarial a través de métricas efectivas. Publicado originalmente por Harvard Business Review, el texto explora cómo el éxito de una organización moderna depende de su capacidad para medir no solo los resultados financieros, sino también el rendimiento de sus bienes inmateriales y relaciones estratégicas. Con contribuciones de expertos como Peter Ferdinand Drucker y David P. Norton, la obra ofrece un marco teórico y práctico para implementar sistemas de medición que impulsen la toma de decisiones informada y el crecimiento sostenible en la economía del conocimiento.
Peter Ferdinand Drucker was an Austrian American management consultant, educator, and author, whose writings contributed to the philosophical and practical foundations of modern management theory. He was also a leader in the development of management education, and contributed to the popularization of the concepts known as management by objectives and self-control, and he has been described as "the champion of management as a serious discipline".
