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Cómo preparar un plan de social media marketing
by Pedro Rojas, María Redondo · Gestión 2000 · tapa blanda · 232 pages
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Pages: 232 pagesAuthor: Pedro Rojas, María RedondoPublisher: Gestión 2000Format: tapa blandaLanguage: es-ESRelease date: 5/3/2013ISBN: ISBN 9788498752632
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Synopsis of Cómo preparar un plan de social media marketing
Este libro, escrito por los especialistas en redes sociales Pedro Rojas y María Redondo, es una guía para elaborar un plan de social media marketing integrado en la filosofía de tu compañía. A través de cuatro áreas clave: observación, operativa, ejecución y evaluación, aprenderás a implementar estrategias efectivas en el mundo 2.0. Descubre cómo integrar las redes sociales en la estructura de tu empresa y aprovechar al máximo estos recursos.
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