by Pedro Rojas, María Redondo · Gestión 2000 · tapa blanda · ISBN 9788498752632
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«Cómo preparar un plan de social media marketing» is the digital marketing guide by Pedro Rojas and María Redondo, published by Gestión 2000 in paperback.
Practical guide to creating a tailored social media marketing plan, integrated into the company's philosophy. Structured in four areas (observation, operations, execution and evaluation), it analyzes why many organizations use networks without a defined policy and how the consultant can overcome internal inertia to implement the 2.0 strategy.
The paperback edition has 232 pages and was published on March 5, 2013 in Barcelona; its ISBN is 9788498752632.
Aimed at consultants, managers and marketing professionals who need to integrate social networks into their company's strategy.
