by Marc Schillaci · Inforbooks, S.L. · tapa blanda · ISBN 9788496897861
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This book is a practical guide to launching and managing an online store, ideal for small businesses, artisans or individuals without technical knowledge. It offers simple and economical solutions to create an e-commerce site step by step, without the need to write code. It includes advice on how to define the type of business, customers and products, create an effective catalog, improve the sales process and publicize the activity through price comparators and digital markets. It also addresses how to maintain contact with customers through newsletters and RSS feeds.
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