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Cómo vender a clientes resistentes
by Carlos Rosser · FUNDACION CONFEMETAL · tapa blanda · 253 pages
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Pages: 253 pagesAuthor: Carlos RosserPublisher: FUNDACION CONFEMETALFormat: tapa blandaLanguage: es-ESRelease date: 1/1/2010ISBN: ISBN 9788495428370
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Synopsis of Cómo vender a clientes resistentes
Este libro proporciona a los vendedores reglas de lenguaje hipnótico para minimizar la resistencia del cliente y facilitar el éxito en las ventas. Se centra en el binomio acompañar-dirigir (pace & leading), que se basa fundamentalmente en mejorar la capacidad de los vendedores. El libro aborda la técnica de ventas Pace&Leading, ofreciendo estrategias para la gestión de ventas y marketing.
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