by John O'Shaughnessy · Allen & Unwin · tapa dura · ISBN 9780046582425
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«Competitive Marketing: A Strategic Approach» is John O'Shaughnessy's strategic marketing manual (Allen & Unwin, hardcover, 372 pages, in English).
The work presents strategic marketing as an approach to competing in the market: analysis of the environment and competition, definition of objectives, and design of action plans. The updated examples cover all areas of the discipline.
The book, published in 1984, includes a bibliography (pages 351-366) and indexes.
Work aimed at students and professionals in marketing and business management.
