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Marketing competitivo
by John O'Shaughnessy · Ediciones Díaz de Santos, S.A. · tapa blanda · 616 pages
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Pages: 616 pagesAuthor: John O'ShaughnessyPublisher: Ediciones Díaz de Santos, S.A.Format: tapa blandaLanguage: es-ESRelease date: 10/4/1991ISBN: ISBN 9788487189777
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Synopsis of Marketing competitivo
Este libro, 'Marketing Competitivo', ofrece un enfoque estratégico para entender la naturaleza del marketing. Explora la planificación de marketing, la formulación de estrategias y los factores que influyen en las decisiones de compra de los consumidores. Además, aborda la segmentación de mercados, las estrategias competitivas, la gestión de productos, la comunicación persuasiva, la gestión de ventas, la fijación de precios y las estrategias de los canales de distribución. Es una obra esencial para profesionales y estudiantes del marketing.
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About the author
John O'Shaughnessy
John O'Shaughnessy was a British academic and business writer.
1927–202341 titles published
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