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Concurrence et stratégies dans la distribution
by Cédric Ducrocq · vuibert · tapa blanda · 285 pages
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Pages: 285 pagesAuthor: Cédric DucrocqPublisher: vuibertFormat: tapa blandaLanguage: fr-FRISBN: ISBN 9782711777266
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Synopsis of Concurrence et stratégies dans la distribution
Este libro analiza en profundidad las expectativas de los clientes, el juego de la competencia entre distribuidores, las estrategias de las empresas y las tendencias futuras en el sector de la distribución. Es una herramienta de reflexión y gestión estratégica para los distribuidores, así como una guía para descifrar las realidades complejas del sector para los fabricantes, estudiantes y todos los socios de la distribución.
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