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Second life
Conecta!
by Pepe Tomé · LIBROS DE CABECERA · tapa blanda · 384 pages
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Pages: 384 pagesAuthor: Pepe ToméPublisher: LIBROS DE CABECERAFormat: tapa blandaLanguage: es-ESRelease date: 1/9/2011ISBN: ISBN 9788493908256
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Synopsis of Conecta!
En 'Conecta!', Pepe Tomé explora cómo la tecnología y las redes sociales han transformado la sociedad y el mundo empresarial. El libro analiza los cambios en la comunicación, los nuevos ciclos de compra y las estrategias de marketing digital. Con ejemplos prácticos y un enfoque riguroso, Tomé ofrece una guía para entender y aprovechar el marketing del siglo XXI. El prólogo está escrito por Ferran Soriano.
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