
by Larry Bossidy, Ram Charan · Crown Pub Inc · tapa dura · ISBN 9781400050840

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«Confronting Reality» is the business management essay by Larry Bossidy and Ram Charan, published by Crown Pub Inc in hardcover (272 pages, in English).
The essay addresses how to face structural changes in the business world using the business model to assess whether a company is profitable. It connects financial goals with external realities and the organization's internal activities, and illustrates its theses with cases such as Home Depot and Cisco.
The book is subtitled «Doing What Matters to Get Things Right» and its original edition was published in 2004.
Aimed at executives, entrepreneurs, and management professionals seeking tools to adapt their companies to an environment of constant change.

Ram Charan (1720–1799)) is the Rajasthani Hindu guru, inspirator of a religious tradition called Ramsnehi Sampradaya or Ramdwara. He initiated and illustrated Nirguna (absolute) Bhakti, although he was not against Saguna Bhakti. He initiated and tried to eliminate "show", blind faith, hypocrisy and misled existing in the Hindu religion and preferred to worship the 'name of God', Rama, over God, to not get involved in false "show" activities.
