Consumer Behavior: Buying, Having, and Being

Name: Consumer Behavior: Buying, Having, and Being
Brand: Pearson
Price: 29.15 USD
Availability: OutOfStock
Author: Michael Solomon
ISBN: 9799728629303

by Michael Solomon · Pearson · tapa blanda

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4.6

120 pagesMichael SolomonPearsontapa blandaen21/1/2016ISBN 9799728629303

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Synopsis of Consumer Behavior: Buying, Having, and Being

Esta edición para estudiantes de 'Consumer Behavior: Buying, Having, and Being' ofrece un análisis exhaustivo sobre cómo los consumidores interactúan con el mercado. A través de un enfoque académico y práctico, el libro explora los procesos psicológicos y sociales que influyen en las decisiones de compra, el uso de productos y la formación de la identidad del consumidor en la sociedad actual.