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Consumer Behaviour: A European Perspective
by Michael R. Solomon, Gary Bamossy, Soren Askegaard · Pitman Publishing · tapa blanda · 630 pages
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Pages: 630 pagesAuthor: Michael R. Solomon, Gary Bamossy, Soren AskegaardPublisher: Pitman PublishingFormat: tapa blandaLanguage: enRelease date: 1/1/2001ISBN: ISBN 9780273651826
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Synopsis of Consumer Behaviour: A European Perspective
Este libro, ahora en su segunda edición, ofrece una introducción completa y atractiva al comportamiento del consumidor, vinculando la teoría con los problemas reales que enfrentan los profesionales. Con un enfoque multidisciplinario, incluye datos actualizados sobre los consumidores europeos. Ideal para estudiantes de marketing y cursos de negocios, así como para estudiantes de máster en marketing.
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About the author
Michael R. Solomon
Discover second-hand books by Michael R. Solomon.
Born in 1956129 titles published
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