by Michael R. Solomon, Gary Bamossy, Soren Askegaard · Pitman Publishing · tapa blanda · ISBN 9780273651826
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«Consumer Behaviour: A European Perspective» is the consumer behavior textbook by Solomon, Bamossy and Askegaard, in paperback.
Textbook explaining consumer behavior and connecting it to marketing strategy: values, popular culture and European lifestyles, with updated data to profile the European consumer. Relates theory to practical cases and includes references to electronic marketing.
Second edition, published in 2001, in English, with 630 pages and an index; includes bibliographic references.
Aimed at marketing and business students, and at marketing master's programs.
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