by Nicolas Dugay, Gilles Mounissens · Maxima Laurent du Mesnil · tapa blanda · ISBN 9782840018063
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In the competitive world of sales and negotiation, knowing how to argue and effectively respond to objections is essential. In this expanded second edition, authors Nicolas Dugay and Gilles Mounissens offer a practical guide to transforming the salesperson's mindset, providing simple techniques to overcome common objections such as "it's too expensive" or "I'm not interested."
Through a combination of famous political examples and real-life commercial situations, this book details 50 argumentation techniques. It is an essential tool for any professional looking to gain confidence, improve their negotiation skills, and become an expert in the art of commercial persuasion.
