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Corporate Communication
4.0
Negocios y EconomíaISBN | 9780071326155
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Product details
Pages: 288 pages
Author: Paul A. Argenti
Publisher: McGraw-Hill Higher Education / Asia
ISBN: 9780071326155
Format: tapa blanda
Language: en
Release date: 16/12/2012
ISBN: 9780071326155
Synopsis of Corporate Communication
Corporate Communication, 6ª Edición, es un libro de texto que muestra a los lectores la importancia de crear un sistema de comunicación corporativa coordinado. Describe cómo las organizaciones se benefician de importantes estrategias y herramientas para mantenerse por delante de la competencia. A lo largo del libro, los casos y ejemplos de situaciones de la empresa se relacionan con el material del capítulo. Estos casos brindan a los lectores la oportunidad de participar en decisiones reales que los gerentes tuvieron que tomar sobre una variedad de problemas reales.
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