by Paul A. Argenti · McGraw-Hill Higher Education / Asia · tapa blanda · ISBN 9780071326155
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«Corporate Communication» is the corporate communication manual by Paul A. Argenti, published by McGraw-Hill Higher Education in paperback (288 pages).
The work explains how to create and coordinate a corporate communication system and how organizations can apply strategies and tools to stay ahead of the competition. It includes cases and examples of real company situations that invite the reader to make decisions similar to those of managers facing concrete problems.
Sixth edition, international edition for use outside the US, in English, published in 2012.
Aimed at university students of business communication and management.
