by Linda Rottenberg · tapa dura · ISBN 9781591846642
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«Crazy Is a Compliment: The Power of Zigging When Everyone Else Zags» is the essay by Linda Rottenberg, published by Penguin Publishing Group in hardcover.
The author argues that business success requires thinking big and straying from the conventional: «zigging» when others «zag». With real cases of entrepreneurs and companies like MTV or Burberry, she proposes techniques to overcome fear, face criticism, and harness chaos, turning boldness into a competitive advantage.
The work has 272 pages, is written in English, and falls into the categories of business, entrepreneurship, and self-help.
For entrepreneurs, executives, and professionals seeking to innovate or drive their own projects; also for personal development readers interested in leadership.
