by Ignacio Castro Abancéns, José Ignacio Rufino Rus · Ediciones Pirámide · tapa blanda · ISBN 9788436834109
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«Creación de empresas para emprendedores» is the entrepreneurship manual by Ignacio Castro Abancéns and José Ignacio Rufino Rus, published by Ediciones Pirámide.
Practical guide to creating a company from the business idea to its launch. It shows how to develop a business plan, choose the legal form, analyze the environment and competition, and define the strategic and marketing plans. It also covers operations and people management.
Part of the Economía y Empresa collection from Ediciones Pirámide. Second edition, published in 2015, in paperback, with 200 pages in Spanish.
Aimed at entrepreneurs and those starting out in business management, especially useful as support in developing a business plan.
Tapa dura
