by Miguel Angel Echeverría · ISBN 9788492043002
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«Creatividad & comunicación» is the essay by Miguel Angel Echeverría on persuasive communication, published by GTE Editorial in 1995 (219 pages).
The author proposes an operational mechanism for conceiving ideas for transmission in persuasive communication processes. He applies creativity as a professional resource in advertising and business, offering a framework grounded in bibliographic references.
Published in Madrid, it includes bibliographic references on pages 215-219 and corresponds to the first edition.
Aimed at advertising, marketing and corporate communication professionals interested in creative processes.
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