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Second life
Créer et développer une marque
by Philippe Payen · · 196 pages
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Pages: 196 pagesAuthor: Philippe PayenPublisher: Publisher to be confirmedFormat: PaperbackLanguage: frRelease date: 1/1/2012ISBN: ISBN 9782759016273
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Synopsis of Créer et développer une marque
Este libro de Philippe Payen explora la creación y el desarrollo de una marca, abarcando desde la concepción inicial hasta el control de su evolución y reputación. Se centra en la valorización de la marca para asegurar su sostenibilidad a largo plazo. Incluye un glosario y referencias bibliográficas para profundizar en el tema.
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