by Robert S. Kaplan, David P. Norton · Gestión 2000 · tapa blanda · ISBN 9788480881753
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«Cuadro de mando integral» is the business management essay by Robert S. Kaplan and David P. Norton, published by Gestión 2000 in paperback (330 pages).
It presents the balanced scorecard as a system for translating an organization's vision and strategy into a set of performance indicators. The tool channels the energies, skills and knowledge of employees toward medium- and long-term strategic objectives, to measure and manage business strategy.
The Spanish translation is by Adelaida Santapau, from the original 'The Balanced Scorecard: Translating Strategy into Action' (1996); this edition was published in 1997.
It is aimed at executives, consultants and business management professionals who want to measure and align strategy with results.
Robert Samuel Kaplan is an American accounting academic, and Emeritus Professor of Leadership Development at the Harvard Business School. He is known as co-creator of Balanced Scorecard. together with David P. Norton.
