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Customer Relationship Management
by V. Kumar, Werner Reinartz · John Wiley & Sons Inc · tapa blanda · 352 pages
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Pages: 352 pagesAuthor: V. Kumar, Werner ReinartzPublisher: John Wiley & Sons IncFormat: tapa blandaLanguage: enRelease date: 13/6/2005ISBN: ISBN 9780471271338
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Synopsis of Customer Relationship Management
Este libro ofrece una visión completa de la gestión de relaciones con el cliente (CRM) y su impacto en diversas actividades de marketing. Los autores enfatizan los principios estratégicos del marketing centrado en el cliente, que son fundamentales para el éxito de cualquier programa de CRM. Además, proporciona explicaciones claras sobre bases de datos y minería de datos, con rigor y relevancia. Es una referencia indispensable para aquellos que buscan cambios transformadores dentro de un enfoque centrado en el cliente más eficiente en su estrategia comercial.
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About the author
Narendra Kumar Vyas
Justice Narendra Kumar Vyas is an Indian jurist who serves as a judge of the Chhattisgarh High Court. He was appointed as an Assistant Solicitor General of India and served until 22 September 2017.
Born in 19706 titles published
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