by Rogério Luiz Da Silveira Fraga · Verlag Unser Wissen · tapa blanda · ISBN 9786208404819
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«Das Carrefour-Symbol: Ob Sie seine Bedeutung kennen oder nicht» is the essay by Rogério Luiz da Silveira Fraga, published by Verlag Unser Wissen in paperback.
Analysis of how the Carrefour symbol is perceived when deliberately applying the Gestalt principle of closure. Based on redesigns and field surveys, the author compares understanding of the original logo with that of new proposals and examines whether perceptual closure can make the brand's visual communication more effective.
Work in German of 56 pages published on December 22, 2024; the cover subtitle is «Die bewusste Nutzung des Abschlussgesetzes».
For professionals and students of design, marketing or brand communication interested in visual perception.
