by Luiggi Sarrias Martí · PROFIT · tapa blanda · ISBN 9788492956302
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«Dayketing: ¡Hoy es un gran día para vender más!» is the marketing book by Luiggi Sarrias Martí, published by PROFIT in paperback (160 pages, in Spanish).
Dayketing proposes leveraging key dates (anniversaries, birthdays, international days, local holidays) to improve advertising campaigns, promotions, and direct marketing. It is a practical book with examples on how to profit from these dates to sell more and strengthen customer relationships.
First edition published on January 19, 2011. Includes forewords by Josep Alet, Juan José Azcárate, and Óscar Bilbao.
Aimed at marketing, advertising, and sales professionals looking to make the most of commercial dates.
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