Desmárcate

Synopsis of Desmárcate

«Desmárcate» is Xavi Roca's personal branding manual, published by Libros de Cabecera in paperback (228 pages, in Spanish).

Practical guide to building and strengthening a solid personal brand. Xavi Roca proposes a process that starts with self-knowledge and strategy design, continues with creating your own message and offline and online communication, and seeks to make the reader perceived as a trusted reference in their professional environment.

First edition of 2015, in the Temáticos collection, with a foreword by Lluís Martínez-Ribes and Guillem Recolons.

For liberal professionals, entrepreneurs, managers and people looking for a job or just graduating.