by Fernando Trías de Bes · Ediciones Deusto · ISBN 9788423441075
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
This book tells the compelling business story of how a small local brewery transformed into an international giant in just 25 years. Through the figure of its president, Demetrio Carceller Arce, author Fernando Trías de Bes explores the challenges of leadership, strategic decision-making, and the power dynamics behind one of the most iconic brands.
Beyond being an economic analysis, it is an exciting narrative about ambition, fear, and the loyalties required to build a successful organization. An essential work for understanding how corporate culture is forged and the personal and collective price that comes with long-term success.
