by Sebastian Callies · BusinessVillage GmbH · tapa dura · ISBN 9783869805450
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«Deutungshoheit» is Sebastian Callies's essay on communication and public opinion, published by BusinessVillage in hardcover (192 pages, in German).
Callies analyzes how politicians, influencers and experts compete for public attention and manage to impose their interpretation of reality. He breaks down the communication patterns of major opinion-makers and suggests how to recognize these strategies, protect oneself from manipulation and apply them in one's own communication.
The work, subtitled «Die Muster der Meinungsmacher», was originally published in 2020.
For communication and marketing professionals, and for readers interested in how public opinion is constructed and manipulated.
